Skin & Coat Support Starts with Salmon Bleu
The Salmon Difference
Not All Salmon Are The Same
Salmon is a great source of protein — but the type of salmon matters.
Addiction Salmon Bleu is made with premium New Zealand King Salmon, a prized salmon variety known for its rich flavour, exceptional quality, and naturally high nutritional value.
New Zealand King Salmon vs Regular Salmon
New Zealand King Salmon
Regular Salmon
Origin
Carefully raised in the pristine waters of New Zealand
Sourced from various regions around the world
Quality
Premium salmon variety selected for superior quality
Common salmon varieties used for everyday consumption
Nutrition
Naturally rich in Omega-3 fatty acids and high-quality protein
Contains beneficial nutrients, but levels may vary by species and source
Flavour
Rich, naturally delicious taste pets love
Good flavour, depending on variety and preparation
Source Transparency
Carefully sourced from New Zealand suppliers
Traceability depends on origin and sourcing
Why We Choose New Zealand King Salmon
A Premium Protein Choice
King Salmon delivers highly digestible, quality protein to support strong muscles, everyday energy, and overall wellbeing.
Naturally Rich in Omega-3
Its naturally high Omega-3 content helps support healthy skin, a shiny coat, and overall vitality.
Sourced From New Zealand
Raised under strict New Zealand environmental and biosecurity standards, our King Salmon reflects the quality behind every ingredient we select.
Exceptional Taste
The rich flavour of King Salmon creates a meal that is both nutritious and naturally satisfying for pets.
Premium Salmon. Premium Nutrition.
Addiction Salmon Bleu is crafted with New Zealand King Salmon — because the best ingredients start with the best sources.
For Pets Who Need More
Than Just “Any Food”
Skin & Coat Support
Salmon provides naturally occurring Omega fatty acids to help support healthy skin and a glossy coat.
Gentle, Thoughtful Nutrition
A carefully crafted recipe for pets who may need a more considered daily diet.
King Salmon-Led Satisfaction
Made to deliver the protein-rich taste pets love, with nutrition pet parents can feel good about.
Ready to Make the Switch?
Salmon Bleu for Dogs
Salmon Bleu Dry Dog Food 9kg, 15kg
Product Description
Addiction Salmon Bleu Dry Dog Food is a premium, protein-rich recipe crafted with New Zealand King Salmon as the #1 ingredient. Sourced from the world’s cleanest waters and rated “Best Choice” for sustainability by the Monterey Bay Aquarium’s Seafood Watch, this grain-free formula delivers exceptional nutrition and taste for dogs of all breeds and life stages. Enhanced with sun-kissed berries, herbs, and natural fish oils, Salmon Bleu supports your dog’s vitality, joint health, and digestion — while omega-rich salmon nourishes skin and promotes a glossy, radiant coat. Give your pet a complete, balanced meal that’s as wholesome as it is delicious.
Key Benefits:
- Superior Protein: New Zealand King Salmon delivers highly digestible, lean protein for muscle maintenance
- Skin & Coat Health: Naturally higher in Omega-3 & 6, New Zealand King Salmon supports healthy skin and a glossy, radiant coat
- Overall Health & Vitality: Abundant DHA & EPA promote brain development, heart health, and long-term wellness
- Joint Support: Natural fish oils and added glucosamine promote mobility and joint wellness
- Immune Boost: Antioxidants from berries and herbs strengthen immune defenses
- Digestive Health: Prebiotics and fiber sources aid healthy digestion and nutrient absorption
- Eco-Conscious Choice: Made with sustainably sourced salmon and free from artificial colors, flavors, and preservatives
This formula is complete and balanced, making it appropriate for dogs of all breeds and all life stages.
Salmon Bleu for Cats
Salmon Bleu Dry Cat Food 1.8kg, 4.5kg
Product Description
Addiction's Salmon Bleu Dry Cat Food is a premium, grain-free recipe crafted in New Zealand with King Salmon as the #1 ingredient. Rich in Omega-3 and Omega-6 fatty acids, this complete and balanced meal supports your cat’s skin, coat, and overall vitality. Enhanced with sun-kissed berries, herbs, and probiotics, Salmon Bleu delivers superior nutrition without grains, fillers, or artificial additives. Sustainably sourced and rated “Best Choice” by the Monterey Bay Aquarium’s Seafood Watch, it’s the responsible, delicious choice for cats of all breeds and life stages.
Key Benefits:
- Premium Fish Protein: King Salmon as the #1 ingredient sourced from the pristine waters of New Zealand
- Skin & Coat Health: Rich in Omega-3 and Omega-6 fatty acids for a shiny, healthy coat
- Grain-Free Formula: No grains, fillers, wheat, or soy—ideal for sensitive cats
- Digestive Support: Fortified with probiotics and fiber for healthy digestion
- Immune Boost: Antioxidants from fruits and vegetables help strengthen immunity
- Sustainable Sourcing: Salmon rated “Best Choice” for safety and sustainability
Suitable for cats of all breeds and all lifestages
Salmon Bleu for Puppies
Salmon Bleu Puppy Dry Dog Food 1.8kg, 9kg
Product Description
Addiction Salmon Bleu Dry Puppy Food is a premium, grain-free formula crafted in New Zealand with New Zealand King Salmon as the #1 ingredient. Specially designed for growing puppies, this recipe delivers complete and balanced nutrition with a focus on high-quality, sustainable ingredients. Enhanced with sun-kissed berries, herbs, and essential nutrients, Salmon Bleu supports healthy development, digestion, and vitality—making it the ideal choice for your puppy’s first adventures.
Key Benefits:
- Strong Growth: High-quality protein and balanced calcium-phosphorus levels support muscle, bone, and teeth development.
- Omega-Rich Salmon: New Zealand King Salmon provides DHA and omega-3s for healthy brain, eye, skin, and coat development.
- Immune Support: Antioxidants and vitamins from berries and vegetables help strengthen your puppy’s immune system.
- Digestive Health: Prebiotics and fiber from natural sources promote gentle, healthy digestion.
- Sustainable Sourcing: Salmon rated “Best Choice” for safety and sustainability by Monterey Bay Aquarium’s Seafood Watch.
- No Nasties: Free from grains, fillers, artificial colors, flavors, and preservatives for pure, wholesome nutrition.
Ideal for puppies of all breeds and sizes. Formulated for the puppy lifestage.
Why Pet Parents Choose Addiction
New Zealand Made
Crafted in New Zealand using high-quality ingredients.
Sensitive-Care Focus
Recipes designed with pets' unique nutritional needs in mind.
King Salmon-First Recipe
Nutrition built around quality animal proteins.
Trusted by Pet Parents Worldwide
Addiction is enjoyed by pets in multiple markets around the world.
4.9 stars from 90+ pet parents
Try A Sample First?
Start with a Salmon Bleu sample pack and let your pet decide first.
Salmon Bleu for Dogs
Trial Pack
![[Dog Trial Pack Bundle] Salmon Bleu Dry Food 60g](http://addictionpet.co.nz/cdn/shop/files/17_9934f4e2-74fa-4485-9c8b-1242f866c7d1.png?v=1773026625&width=1200)
[Dog Trial Pack Bundle] Salmon Bleu Dry Food 60g
Premium Quality Salmon: At the heart of this exceptional dog food lies New Zealand King Salmon, known for its unmatched purity and flavor. Sourced from the pristine waters of the world's cleanest place, this salmon is a testament to the dedication we have to your pet's health.
Wholesome Ingredients: Salmon Bleu is not just about salmon; it's about a holistic approach to nutrition. We've added sun-kissed berries and herbs to provide a well-rounded meal that boosts your dog's overall health and vitality. It's a symphony of flavors and nutrients your dog will adore.
Promote a Healthy Lifestyle: We care about your dog's well-being, which is why our formula is enriched with antioxidants, phytonutrients from fruits and vegetables, probiotics for improved digestion, and fish oil to enhance coat and skin health. Give your pet the gift of a healthier life.
Free From Undesirables: Say goodbye to grains, fillers, wheat, soy, artificial colors, and flavorings. Addiction Salmon Bleu is a protein-forward food that aligns with your pet's ancestral roots, providing them with the essential nutrition they crave.
Sustainability Matters: We take pride in being unique. Addiction Pet Food is the only dry food in the world that utilizes salmon rated as the "Best Choice" for safety and sustainability by the Monterey Bay Aquarium's Seafood Watch. With us, you're not just feeding your pet; you're making an eco-conscious choice.
Salmon Bleu for Cats
Trial Pack
![[Cat trial Pack Bundle] Salmon Bleu Dry Food 60g](http://addictionpet.co.nz/cdn/shop/files/Richard_Banners_AF_b738c5f4-cd33-4e68-b646-1e7a71e48cf3.png?v=1776683339&width=1200)
[Cat trial Pack Bundle] Salmon Bleu Dry Food 60g
Pure New Zealand Salmon: Our star ingredient is New Zealand King Salmon, sourced from the pristine waters of the world's cleanest place. This premium salmon is the key to a diet rich in Omega-3 fatty acids, promoting your cat's skin and coat health.
Wholesome Ingredients: We blend New Zealand King Salmon with sun-kissed berries and herbs, creating a nutritionally balanced meal that enhances your cat's overall health and vitality. It's a feast that nourishes both body and spirit.
Supports a Healthy Lifestyle: Our formula is a powerhouse of antioxidants and phytonutrients from fruits and vegetables, fortified with probiotics for improved digestion and fish oil for a healthier coat and skin. It's the recipe for a vibrant and active feline life.
Free From Unwanted Ingredients: Say goodbye to grain, fillers, wheat, soy, artificial colors, and flavorings. Addiction Salmon Bleu is a protein-forward cat food that's in harmony with your pet's ancestral roots. Provide your cat with the nutrition they crave and deserve.
Unparalleled Sustainability: Addiction Pet Food proudly creates the only dry cat food in the world that utilizes salmon rated as "Best Choice" for safety and sustainability by the Monterey Bay Aquarium's Seafood Watch. When you choose us, you're making a responsible choice for the environment.
Salmon Bleu for Puppies Trial Pack
![[Dog Trial Pack Bundle] Salmon Bleu Puppy Dry Food 60g](http://addictionpet.co.nz/cdn/shop/files/20_48ccf349-4b10-4226-9a68-b5c1e9fe40c9.png?v=1773025517&width=1200)
[Dog Trial Pack Bundle] Salmon Bleu Puppy Dry Food 60g
Prefer to Buy In-Store?
All Good Petfood
Animal Attraction Ltd
Catfe Mao Online Shop
CommonSense Organics Ltd - Kapiti
CommonSense Organics Ltd - Lower Hutt
CommonSense Organics Ltd - Kilbirnie
CommonSense Organics Ltd - Wellington
Dogs Body Grooming Parlour
Dogs Galore
Doubtless Bay Pet Resort
For Pets Sake
HUHA Online Store
Otago Petfoods Ltd
Pet Central - Hornby
Questions Before You Switch?
Is Salmon Bleu suitable for pets with sensitive skin or coat concerns?
Salmon Bleu is crafted to support skin and coat health through salmon-led nutrition and beneficial fatty acids.
Can I try it before buying a full bag?
Yes. You can start with a sample pack before committing to a full-size bag.
Is there a dog and cat version?
Yes. Salmon Bleu is available for both dogs and cats.
Where is Addiction made?
Addiction is made in New Zealand.