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What’s Best for Them Starts Here.
Find food that fits your pet’s unique needs.
Food allergies can be tough on your pets, your wallet, and you.
If left unrecognized and untreated, it can cause countless vet visits, mismatched diets, and poor quality of life for both you and your pet.
FOUR SIGNS YOUR PET HAS FOOD ALLERGIES
SWITCH TO A HYPOALLERGENIC DIET
Since our pets can’t tell us which ingredients trigger their allergies, it can be tricky to figure out the right food for them.
An easy way to start is by switching to a sensitive care diet made with hypoallergenic ingredients.
OUR BESTSELLERS FOR FOOD ALLERGIES
Find the best fit for your pet’s unique dietary needs
with our wide range of sensitive care meat-first treats,
toppers, and pet food formulas.
WILD KANGAROO & APPLES FOR DOGS
MEAT TREATS
FOR SENSITIVE DOGS
VIVA LA VENISON
FOR DOGS
AIR-DRIED GRANULES
FOR DOGS
WILD KANGAROO & APPLES
FOR DOGS
VIVA LA VENISON
FOR DOGS
MEAT TREATS
FOR SENSITIVE DOGS
AIR-DRIED GRANULES
FOR DOGS
WHAT TO LOOK FOR IN A SENSITIVE CARE DIET
GRAIN-FREE & GLUTEN-FREE
Grains like wheat, corn, soy can often trigger food allergies in pets. Consider switching to a grain-free diet.
SINGLE PROTEIN SOURCE
Switching to a single-protein diet helps you determine which animal-based proteins are triggering your pet’s allergies.
MADE WITH
A NOVEL PROTEIN
Novel proteins are proteins most pets haven’t eaten yet. This makes them less likely to cause allergic reactions in pets.
LIMITED
INGREDIENTS
A limited ingredient diet means
WHY DO PETS DEVELOP FOOD ALLERGIES?
Pets sometimes develop food allergies due to genetics or through overexposure to low-quality ingredients usually found in nutrient-poor diets.
Low-quality chicken, beef, or pork
Wheat, corn, and soy
Meat allergies aren’t just a minor itch. They can seriously affect your pet’s health—and your peace of mind.
When left undiagnosed, meat allergies can lead to skin flare-ups, digestive distress, endless food trials, and rising vet bills.
Not to mention the frustration of watching your pet feel miserable.
FOUR SIGNS YOUR PET HAS MEAT ALLERGIES
OUR BESTSELLERS FOR Meat ALLERGIES
Find the best fit for your pet’s unique dietary needs
with our wide range of sensitive care meat-first treats,
toppers, and pet food formulas.
ZEN VEGETARIAN
FOR DOGS
ZEN VEGETARIAN
FOR DOGS
WHY DO PETS DEVELOP MEAT ALLERGIES?
Many pets develop meat allergies from eating the same low-quality protein every day. Over time, their immune system treats it as a threat—leading to chronic itching, stomach issues, and inflammation.
Switching to a high-quality novel protein can help break the cycle and bring relief.
Itchy skin isn’t just a seasonal nuisance.
For many dogs, it’s a sign of something deeper—like a food sensitivity. When ignored, constant itching can lead to skin infections, hair loss, sleepless nights (for both of you), and costly vet visits.
And the worst part? Watching your dog suffer while you search for answers.
FOUR SIGNS YOUR PET HAS itchy skin
OUR BESTSELLERS FOR itchy skins
Find the best fit for your pet’s unique dietary needs
with our wide range of sensitive care meat-first treats,
toppers, and pet food formulas.
le lamb
Wild Islands Pacific Catch
salmon bleu
LE LAMB
SALMON BLEU
WILD ISLANDS PACIFIC CATCH
WHY DO PETS DEVELOP MEAT ALLERGIES?
Itchy skin isn’t always genetic—it's often caused by diets full of fillers, additives, or common meats. Over time, this triggers inflammation and constant scratching.
A clean, limited-ingredient diet with alternative proteins can help soothe the itch for good.
Hair loss in dogs isn’t just a cosmetic issue.
It’s often a warning sign that something’s not right—like an underlying food allergy or nutritional imbalance.
Left unchecked, it can lead to irritated skin, bald patches, discomfort, and a never-ending cycle of scratching and shedding.
And the hardest part? Not knowing what's causing it while your dog’s coat continues to thin.
FOUR SIGNS YOUR PET HAVING HAIR LOSS
OUR BESTSELLERS FOR hair loss
Find the best fit for your pet’s unique dietary needs
with our wide range of sensitive care meat-first treats,
toppers, and pet food formulas.
SALMON BLEU
WILD ISLANDS PACIFIC CATCH
WILD ISLANDS PACIFIC CATCH
WHY DO PETS DEVELOP HAIR LOSS?
Hair loss in dogs is often linked to food sensitivities—especially to common, low-quality proteins.
This triggers inflammation, leading to bald spots and constant scratching.
A switch to novel proteins and clean ingredients can restore healthy skin and a fuller coat.
A sensitive gut isn’t always obvious—but it can make life uncomfortable for your dog.
From chronic loose stools to gurgling bellies and messy cleanups, digestive issues often point to food that just doesn’t sit right.
And when left unaddressed, it can lead to poor nutrient absorption, low energy, and repeated trips to the vet.
FOUR SIGNS YOUR PET HAS SENSITIVE GUT
OUR BESTSELLERS FOr sensitive gut
Find the best fit for your pet’s unique dietary needs
with our wide range of sensitive care meat-first treats,
toppers, and pet food formulas.
SALMON BLEU
WILD ISLANDS PACIFIC CATCH
SALMON BLEU
WILD ISLANDS PACIFIC CATCH
WHY DO PETS DEVELOP SENSITIVE GUT?
A sensitive gut often starts with repeated exposure to the same low-quality ingredients—especially common proteins like chicken, beef, or lamb.
Over time, your pet’s digestive system can become inflamed, leading to gas, diarrhea, and discomfort. Switching to novel proteins and clean, limited ingredients can help ease digestion and support long-term gut health.
