⭐

4.9/5

from 1,207+ Reviews

Made in New Zealand

🐟

New Zealand King Salmon

Premium Protein

🚚

Free Shipping

Available

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30+ NZ Stores

Available Nationwide

King Salmon as the #1 ingredient

Skin and Coat Starts with Salmon Bleu

Made with premium New Zealand King Salmon — a carefully selected salmon source naturally rich in Omega-3 fatty acids to support healthy skin, a shiny coat, and sensitive pets.

Salmon Bleu combines quality King Salmon with carefully selected nutrients to provide purposeful nutrition for skin & coat health and everyday wellbeing.

Shop Salmon Bleu Try a Sample Pack

✓ Made in New Zealand

✓ King Salmon as the #1 ingredient

✓ Supports skin & coat health

✓ Crafted for sensitive pets

King Salmon as the #1 ingredient

Why King Salmon?

Because the source matters. Not all salmon deliver the same nutritional story.

Salmon Bleu is crafted with New Zealand King Salmon — also known as Chinook salmon — a highly valued salmon species recognised for its exceptional quality, traceability, and naturally occurring marine Omega-3 fatty acids.

Selected as the hero ingredient, King Salmon provides a distinctive source of nutrition to help support healthy skin, a shiny coat, and overall wellbeing.

King Salmon VS Other Salmon:
Why the Salmon Source Matters

Not all salmon sources are the same. Choosing a salmon with a clear origin and traceable supply chain
gives pet owners greater confidence in the nutrition they feed every day.

Standard Salmon

✕ Source and origin may vary depending on supplier
✕ Traceability can differ between salmon sources
✕ Quality standards may vary by region and farming practices
✕ Farming environments and conditions can vary
✕ Omega-3 levels can vary depending on species, diet, and source
✕ May only be listed broadly as “salmon”

VS

Addiction selects only NZ King Salmon

New Zealand King Salmon (Salmon Bleu)

✓ Sourced from New Zealand with a transparent ingredient origin
✓ A clearly identified salmon species with a traceable supply chain
✓ Raised under New Zealand aquaculture standards with strict quality controls
✓ Farmed in the clean, cold waters of New Zealand, supporting a premium sourcing story
✓ Naturally provides marine Omega-3 fatty acids, including EPA & DHA, to support skin & coat health
✓ Specifically named: New Zealand King Salmon (Chinook salmon)

Why We Choose New Zealand King Salmon

A Premium Protein Choice

King Salmon delivers highly digestible, quality protein to support strong muscles, everyday energy, and overall wellbeing.

Naturally Rich in Omega-3

Its naturally high Omega-3 content helps support healthy skin, a shiny coat, and overall vitality.

Sourced From New Zealand

Raised under strict New Zealand environmental and biosecurity standards, our King Salmon reflects the quality behind every ingredient we select.

Exceptional Taste

The rich flavour of King Salmon creates a meal that is both nutritious and naturally satisfying for pets.

Premium Salmon. Premium Nutrition.

Addiction Salmon Bleu is crafted with New Zealand King Salmon — because the best ingredients start with the best sources.

1 Select Your Pet

🐶 Dog

🐱 Cat

🐶 Puppy

3

For Pets Who Need More
Than Just “Any Food”

Some pets need a recipe that goes beyond basic nutrition. Salmon Bleu is crafted with salmon as the key protein source, making it a great choice for pet parents looking to support skin health, coat condition, and overall vitality.

Skin & Coat Support

Salmon provides naturally occurring Omega fatty acids to help support healthy skin and a glossy coat.

Gentle, Thoughtful Nutrition

A carefully crafted recipe for pets who may need a more considered daily diet.

King Salmon-Led Satisfaction

Made to deliver the protein-rich taste pets love, with nutrition pet parents can feel good about.

REAL PETS, REAL RESULTS

4.9 stars from 90+ pet parents

★★★★★

Really good salmon flavour. This food has all the right ingredients for a dog with good salmon aroma. Very happy with the sample packs which are a good idea to try out the food without having to purchase a large bag. Would recommend this product.

Cheryl O'CONNER

★★★★★

All 6 my dogs love this and eat it without any kind of toppings. Recently dogs that for five more dogs and they also loved it. No one got any kind of stomach upset when I changed to this food.

LORA

★★★★★

5 Cats and they all love it! I live with 5 felines and they just can't get enough of Addiction - Salmon! I don't feed it to them everyday being the cost is up there, but they know where it is and they ask for it every opportunity they get! I am very pleased that this is a quality food that we can depend on. Just wish it was sold in larger quantities and a little more resonable price.

ELIZABETH JOHNSON

★★★★★

His coat completely transformed within three weeks. We'd tried every other brand - nothing came close to what Addiction did.

SARAH M.

GOLDEN RETRIEVER · AUCKLAND

★★★★★

Yay, Something he seems to enjoy eating. At Last, some dry food/biscuits that my fussy cat (who is often sick after eating) seems to enjoying with a relish. I have also tried him with some of the canned food with similar successful results., No more cat chuck. Have re ordered

STAN S

GOLDEN RETRIEVER · AUCKLAND

★★★★★

All my dogs love this. All 6 my dogs love this and eat it without any kind of toppings. Recently dogs that for five more dogs and they also loved it. No one got any kind of stomach upset when I changed to this food.

LORA

GOLDEN RETRIEVER · AUCKLAND