New Zealand-Made Nutrition Pets Crave
At Addiction, we craft meat-first recipes made right here in New Zealand. Using high-quality, wholesome ingredients and thoughtfully selected proteins like kangaroo, venison, and free-range chicken, our meals deliver complete nutrition dogs and cats love. Every recipe is designed to support healthy digestion, strong muscles, and overall well-beingβso your pet gets the nutrition they crave, with the quality you trust.
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Why Choose Addiction?
For over 20 years, Addiction has been trusted by pet owners across New Zealand for nutrient-rich recipes that support healthy digestion, strong muscles, and overall well-being. Hereβs why pets love our food:
Proven Hypoallergenic Expertise
Novel single proteins (like venison and kangaroo) reduce the risk of food allergies, skin irritation, and digestive discomfort, supporting petsβ overall well-being.
Clean, Thoughtful Ingredients
Crafted in New Zealand with high-quality, ethical proteins and wholesome ingredients β no artificial flavors or colors.
Balanced Nutrition for Every Pet
Formulated to support all petsβincluding those with food sensitivitiesβour recipes help promote healthy digestion, strong muscles, and a shiny, healthy coat.
Built on 20+ Years of Expertise
Two decades of crafting pet food pets love and owners trust, combining nutrition, taste, and quality you can rely on.
FAQs
Each recipe uses just one high-quality protein. This makes it easier to digest and ideal for pets with sensitivities, while delivering complete, meat-first nutrition.
Our Sensitive Care recipes avoid common allergens like chicken and beef. They feature novel proteins sourced from New Zealand, crafted to support healthy digestion, strong muscles, and overall well-being.
By using single and novel proteins, along with thoughtfully selected ingredients, our meals reduce the risk of allergic reactions while providing balanced, nutrient-rich nutrition pets crave.
Yes. All proteins and ingredients are responsibly sourced in New Zealand, with no artificial colors or flavors.
Gradually introduce Addiction over 7β10 days, mixing it with your petβs current food and slowly increasing the proportion until fully transitioned. This ensures a smooth switch and minimizes digestive upset.
Novel proteins are unique protein sources pets donβt commonly eat, making them easier to digest and less likely to cause sensitivities. They also provide high-quality nutrition while adding variety to mealtimes.
Start with a novel protein like venison or kangaroo. Our Sensitive Care range is perfect for pets with food allergies and sensitivities.
Yes! Mixing formats adds texture and moisture. Just be sure to adjust the portions to meet your petβs daily needs.