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That’s why we’re asking: Why settle for less, when you can choose New Zealand?
We are New Zealand—wild, pristine, and proud: true Kiwi roots.
Simple. It’s not just where our food is made—it’s how it’s made, why it’s made, and what goes into it.
With New Zealand’s clean landscapes and rigorous food standards, we create pet food that’s as close to nature as your best friend can get—without them chasing a sheep.
For us, it’s a lifestyle. When you Choose New Zealand, you’re choosing:
This isn’t just pet food. It’s a mission-driven movement.
Thanks to New Zealand’s strict standards, our recipes are cleaner, safer, and naturally lower in allergens. That means fewer itches and more belly rubs.
From our wild-inspired cat formulas to our novel proteins like venison and brushtail, we’re crafting meals that go beyond nutrition—they tap into your pet’s primal instincts.
Because we're more than food—we're a fresh take on pet wellness. We support New Zealand’s natural heritage, partner with local farms, and stay fiercely committed to ethical, traceable sourcing.
Every bag is packed with care, purpose, and the kind of quality that puts other brands to shame.
🐾 Share your pet’s story with #ChooseNZWithAddiction and join our community of pet lovers making better choices every day.