Fuel for dogs

Fuel for dogs that do more

Performance nutrition crafted in New Zealand for working, active and farm dogs.

95% NZ INGREDIENTS
Made with quality New Zealand-sourced ingredients to support the everyday needs of hardworking dogs.
Addiction Working Dog bag
Working Dog Performance Formula Made in New Zealand
Best value

Working Dog Performance Formula Made in New Zealand

$158.00
Working Dog Performance Formula Made in New Zealand
Starter option

Working Dog Performance Formula Made in New Zealand

$89.00

High Performance Nutrition

30% Protein 

20% Fat 

Trusted by Kiwi Dog Owners

Made in New Zealand
Te Puke, Bay of Plenty

Farm Dogs

Farm Dogs

Long days, tough conditions and real results.
Active Dogs

Active Dogs

Performance nutrition for dogs that never seem to stop.
95% New Zealand Crafted

FUEL INSPIRED BY THE LAND THEY WORK ON

From rugged coastlines to wide open farmland, New Zealand is known for producing some of the world’s finest natural resources. For generations, our land has supported farmers, families, and the working dogs that stand beside them. These dogs are built for long days, demanding tasks, and whatever challenges the environment brings.

That’s why Working Dog is crafted with 95% New Zealand ingredients — bringing together quality proteins and carefully selected ingredients from the place we call home. Because dogs that work hard deserve nutrition made with the same dedication.
FUEL INSPIRED BY THE LAND THEY WORK ON
New Zealand sourcing

Why 95% New Zealand ingredients matters

Where ingredients come from matters.

For us, sourcing from New Zealand means keeping our Working Dog formula closely connected to the country where it is made and the dogs it was designed to nourish.

It allows us to draw on quality local ingredients while creating a formula that delivers the energy, protein and targeted nutrition working dogs need to keep doing what they do best.

It's a simple philosophy:
Start with better-known origins. Formulate with purpose. Make good nutrition accessible to more working dogs.

Locally sourced ingredients

Quality New Zealand ingredients from land and sea.

Supporting Kiwi working dogs

Nutrition designed for real New Zealand conditions.

A simpler, more purposeful approach

Quality nutrition for more working dogs.

Map of New Zealand
New Zealand ingredients. New Zealand know-how.
Key benefits

Performance built for working dogs

Made in New Zealand

95% NZ ingredients you can trust

Strong muscles

30% protein to support strength and condition

Long-lasting energy

20% fat to fuel active working days

Heart & eye health

Taurine to support healthy heart and sharp vision

Joint support

Glucosamine & chondroitin for mobility and healthy joints

Immune health

Quality nutrients to support a strong immune system

See them in action

Real working dogs. Real performance.

Choose your bag

Find the right size for your working dog

20kg performance bag
Best value
20kg performance bag

20kg performance bag

$158.00
NZ$7.90 / kg
Limited offer
Limited offer
2 free cans of wet food with every 20kg bag
Lower cost per kg
Lower cost per day
Fewer reorders
Best for regular feeding
Working Dog Performance Formula Made in New Zealand
Best value

Working Dog Performance Formula Made in New Zealand

$158.00
9kg bag
Starter option
9kg bag

9kg bag

$89.00
NZ$9.89 / kg
Great starting size
Easier to store
Perfect for trying Addiction
Working Dog Performance Formula Made in New Zealand
Starter option

Working Dog Performance Formula Made in New Zealand

$89.00
How it compares

Built to a tighter spec

Feature
Addiction Working Dog
Other Working Dog Foods
Value
NZ$7.90/kg
NZ$9–$10/kg
Energy
30% Protein + 20% Fat
Standard nutrition
NZ Ingredients
95% NZ Ingredients
Mixed sourcing
Protein
NZ Chicken, Beef & Lamb
Varies
Support
Joint + Heart Support
Basic formulas
Addiction Working Dog
Other Working Dog Foods
Value
NZ$7.90/kg
NZ$9–$10/kg
Energy
30% Protein + 20% Fat
Standard nutrition
NZ Ingredients
95% NZ Ingredients
Mixed sourcing
Protein
NZ Chicken, Beef & Lamb
Varies
Support
Joint + Heart Support
Basic formulas
Trusted by Kiwi dog owners
Customer reviews

Trusted by Kiwi dog owners

FAQ

Frequently asked questions

Is Addiction Working Dog suitable for all working dogs?

Designed for adult working and active dogs requiring performance nutrition.

How much should I feed my working dog?

Feeding requirements depend on your dog's size, activity level and workload.

Where is Addiction Working Dog made?

Proudly made in New Zealand using 95% NZ ingredients.

How do I transition my dog to Addiction?

Gradually introduce Addiction over 7–10 days by mixing increasing amounts with your dog's current food.

Guides & resources

Learn more about working dog nutrition

Working Dog Feeding Guide

Working Dog Feeding Guide

Find the right amount for your dog's workload.

Working Dog Feeding Guide
Transition Guide

Transition Guide

How to switch your dog safely.

Transition Guide
Working Dog Nutrition Guide

Working Dog Nutrition Guide

Understand what active dogs need to perform.

Working Dog Nutrition Guide
Ready to fuel your dog's performance?

Ready to fuel your dog's performance?

Performance nutrition made for dogs that do more.