Complete & Balanced for Dogs

Pamper your dogs with a king’s treat! Awesome Pawsome™ Salmon Supreme is bursting with robust flavors of real New Zealand king salmon along with naturally-occurring antioxidants and Omega-3 fatty acids.

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Fuel Your Big Dog’s Appetite for a Big Life with Addiction Chicken Large Breed Adult Food.

Big dogs have different needs at every stage of life. Fuel your big dog’s adventures with MEGA Chicken Large Breed Adult Dog Food, ideal for medium to large-breed dogs ages 1-7. This premium, complete and balanced life-stage dog food, designed by animal nutritionists, keeps your big dog at peak performance with the optimal levels of protein, fat, carbohydrates, minerals, and natural energy-boosting ingredients. With Addiction MEGA Chicken Large Breed Adult Food, your big dog can live its most significant life!

Key Benefits:

• Strong Bones: Fortified with optimal Calcium and Phosphorous levels for robust skeletal health.
• Healthy Joints: Enriched with Glucosamine to support joint health and mobility.
• High Protein: Packed with essential Amino Acids to build and maintain healthy muscles.
• Immune Boost: MEGA Tri-Booster Blend™ includes Prebiotics for gut health, Superfoods rich in natural antioxidants, and Chelated Minerals for enhanced nutrient absorption.
• Large Kibble Size: Approximately 21mm wide and 5-6mm thick, ideal for dental health and perfect for medium to large breed dogs.
• Strong Heart: Taurine and Omega-3 fatty acids support cardiovascular health.
• Shiny Coats and Healthy Skin: Omega-3 from Flaxseed and Fish Oil promotes a glossy coat and healthy skin.

Nurture your large breed dog’s potential with MEGA Chicken Large Breed Adult Dog Food and watch them flourish with the vitality and health to make the most of every experience. With targeted life stage-specific nutrition, your big dog is ready for every big adventure! This formula is ideal for medium to large dog breeds such as adult Huskies, adult German Shepherds, adult Great Danes, adult Golden Retrievers, adult Labradors, adult Boxers, and adult Rottweilers.

Product Description

Addiction's Grain-Free Meaty Bites with New Zealand Brushtail are soft, protein-rich treats crafted for dogs who crave real meat. Made with wild-caught, free-range brushtail as the #1 ingredient, these limited-ingredient bites are ideal for training, rewarding, or pampering your dog. Air-dried to lock in nutrients and flavor, they’re grain-free, gluten-free, and free from artificial additives—perfect for dogs with sensitivities. Sourced and made in New Zealand, these treats support both your dog’s health and local conservation efforts.

Key Benefits:

• Novel Protein: Wild-caught New Zealand brushtail, ideal for dogs with food sensitivities
• Limited Ingredients: Single protein, grain-free, and gluten-free for gentle digestion
• Eco-Friendly: Supports NZ conservation
• Nutrient-Rich: Naturally high in omega fatty acids for healthy skin and coat
• No Artificial Additives: Free from preservatives, flavors, and colors
• Air-Dried Process: Preserves nutrients and flavor better than baked or freeze-dried treats 

Suitable for dogs of all breeds and lifestages.

Product Description

Addiction Meaty Bites Venison Recipe treats are crafted with premium free-range New Zealand venison as the #1 ingredient, offering a hypoallergenic, grain-free reward for your dog. These soft, meaty bites are perfect for training or everyday indulgence, featuring a limited-ingredient, novel protein formula ideal for sensitive dogs. Made with natural ingredients and enriched with coconut oil, each treat supports healthy skin and a shiny coat, while being free from artificial additives. Sourced and made in New Zealand, these treats deliver superior quality and irresistible taste for dogs of all ages.

Key Benefits:

• Real Venison First: Free-range New Zealand venison is the #1 ingredient
• Hypoallergenic Formula: Ideal for dogs with food sensitivities or allergies
• Grain & Gluten Free: Supports healthy digestion and sensitive stomachs
• Soft & Meaty Texture: Perfect for training, rewarding, or everyday occasions
• Natural Ingredients: No artificial colors, flavors, or preservatives
• Skin & Coat Health: Enriched with coconut oil for skin & coat health 
• Limited Ingredients: Single animal protein, minimal risk of allergens

Suitable for dogs of all breeds and lifestages.

Product Description

Indulge your dog with Addiction Meaty Bites Beef Recipe—premium, hypoallergenic treats crafted with real grass-fed New Zealand beef as the #1 ingredient. Soft, moist, and irresistibly flavorful, these grain-free bites are perfect for training, rewarding, or simply showing your love. Made in small batches with limited, natural ingredients and no artificial additives, they offer a wholesome, guilt-free treat experience for dogs of all breeds and life stages.

Key Benefits:

• Real New Zealand Beef: Made with premium, grass-fed beef as the first ingredient for superior taste and protein.
• Hypoallergenic Formula: Grain-free, gluten-free, and soy-free—ideal for dogs with sensitivities or allergies. 
• Soft & Meaty Texture: Moist, tender bites perfect for training, rewarding, or picky eaters. 
• Limited Ingredients: Simple, natural recipe with no artificial colors, flavors, or preservatives. 
• Nutrient-Rich: Fortified with essential amino acids, vitamins, and minerals to support overall health.
• Skin & Coat Support: Enriched with coconut oil and natural extracts for healthy skin and a shiny coat.
• Made in New Zealand: Crafted under strict quality standards with responsibly sourced ingredients.

Suitable for dogs of all breeds and lifestages.

Product Description

Treat your dog to the pure, meaty goodness of Addiction Meaty Bites Chicken Recipe. Made in New Zealand with real, cage-free chicken as the #1 ingredient, these soft, protein-rich treats are crafted for dogs of all breeds and life stages. Hypoallergenic and free from grains, gluten, and soy, Meaty Bites are perfect for pups with sensitivities. Gently air-dried to lock in natural flavor and nutrients, each bite is moist, tender, and irresistibly delicious—ideal for training, rewarding, or everyday treating. With no artificial colors, flavors, or preservatives, you can feel confident giving your dog a wholesome, natural treat.

Key Benefits:

• Real New Zealand Chicken: Cage-free chicken is the #1 ingredient for premium protein and taste.
• Hypoallergenic Formula: Grain-free, gluten-free, and soy-free—perfect for sensitive dogs.
• Gently Air-Dried: Retains natural nutrients and flavor for a healthier treat.
• Clean & Natural: No artificial colors, flavors, or preservatives for peace of mind.
• Soft & Meaty Texture: Moist, easy-to-break treats ideal for training and rewarding.
• Single Protein Source: Simple, transparent recipe for easier digestion and fewer allergens.
• Responsibly Sourced: Crafted in New Zealand with premium, ethically raised ingredients.

Suitable for dogs of all breeds and lifestages.

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Enrich Your Senior Dog's Well-Being

Big dogs have different needs at every stage of life. Enrich your senior dog's well-being with MEGA Chicken Large Breed Senior Dog Food, ideal for medium to large-breed dogs ages 7+ years old. This nutritionist-designed formula keeps your senior dog enriched and energetic with the proper levels of protein, minerals, glucosamine, and collagen. With the right food, your senior dog can continue to live their big life!

Key Benefits:

• Large, Softer Kibble: Gentle on senior dog teeth at approximately 21mm wide (Compared to MEGA Chicken Large Breed Adult Dog Food).
• Bone Support: Optimal Calcium and Phosphorous levels for robust skeletal health.
• Joint Support: Enriched with Glucosamine and Collagen to support joint health and mobility.
• High Protein: Essential for muscle mass retention in senior dogs.
• Peak Nutrition: MEGA Tri-Booster Blend™ includes Prebiotics for gut health, Superfoods rich in natural antioxidants, and Chelated Minerals for enhanced nutrient absorption.
• Large Kibble Size: Approximately 21mm wide and 5-6mm thick, perfect for medium to large breed dogs.
• Strong Heart: Taurine and Omega-3 fatty acids support cardiovascular health.
• Shiny Coats and Healthy Skin: Collagen and Omega-3 from Flaxseed and Fish Oil promote a glossy coat and healthy skin.
• Nurture your senior dog's potential with MEGA Chicken Large Breed Senior Dog Food, ensuring they stay active and healthy in their golden years. This formula is ideal for medium to large dog breeds such as Huskies, German Shepherds, Great Danes, Golden Retrievers, Labradors, Boxers, and Rottweilers.

Made from all-natural flavours and ingredients, Awesome Pawsome™ treats are inspired by the recipes we humans love. That's why they're so irristable. With 6 different Awesome flavours to choose from!

🥓 Tickle your pal’s taste buds with Awesome Pawsome™ Baconmania! Loaded with real cheese, bacon flavor goodness, and a combination of all-natural antioxidants, your #1 pal will go crazy for it!

🥩Only the coolest pets munch on the big beefy morsels of Awesome Pawsome™ Beefy Bites. Made with grass-fed, free-range beef from New Zealand, Beefy Bites is enriched with naturally-occurring antioxidants and aromatic herbs like green tea, rosemary, and spearmint.

🍗 Get your buddy jumping over Awesome Pawsome™ Chicken Dumpling, made with cage-free New Zealand chicken. With natural antioxidants and a mix of tasty herbs, Chicken Dumpling is the yummy treat that awesome dogs snack on.

🥜 Your pal can now enjoy the biggest twist on an all-time classic! Awesome Pawsome™ Peanut Butter & Cranberry is made with real peanut butter and cranberries, mixed with aromatic botanical extracts of green tea, rosemary, and spearmint for a more appetizing pet treat.

🍣 Pamper your dogs with a king’s treat! Awesome Pawsome™ Salmon Supreme is bursting with robust flavors of real New Zealand king salmon along with naturally-occurring antioxidants and Omega-3 fatty acids.

🥧 Awesome Pawsome™ Super Pumpkin is the premium vegan treat for discerning pets. Made with real pumpkin and rich in antioxidants, it is the ideal snack for pets with meat protein allergies.

Special Bundle: Best Seller Dry Dog Food Trial Packs

5 Pcs Wild Kangaroo & Apple
5 Pcs Wild Island Pacific Catch
5 Pcs Viva la Venison

Viva La Venison:  Purposefully crafted with free-range New Zealand Venison, a premium protein source that is both delicious and gentle on sensitive stomachs. This novel protein can be an excellent choice for dogs with sensitivities.

Wild Kangaroo Apples: Purposely formulated for dogs with skin and digestive sensitivities, Wild Kangaroo & Apples features wild Australian Kangaroo as a novel premium protein source. Bold and gamey in taste, Kangaroo meat is one of the most ideal choices for dogs with food allergies. It’s also made with Apples rich in fiber and antioxidants. This sensitive care formula is free from common allergens such as chicken or poultry, wheat, potatoes, corn, soy, and gluten.

Wild Island Pacific Catch: Embark on a maritime journey with your loyal companion through the rich flavors of Wild Islands Pacific Catch Dry Dog Food. Inspired by the nutritional needs of wild dogs, this remarkable formula brings the essence of the Pacific waters straight to your dog's bowl. Let your dog indulge in a nourishing and delectable meal that pays tribute to their primal cravings while supporting their overall health.

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Give Your Large Breed Puppy the Best Start in Life with Addiction MEGA Chicken Large Breed Puppy Food.

Big dogs have different needs at every stage of life. MEGA Chicken Large Breed Puppy Food is meticulously crafted to provide your growing giant with the best large breed puppy nutrition they need from 2 to 12 months old. This premium, complete and balanced life-stage dog food, designed by animal nutritionists, supports a puppy’s developing mind and body with the perfect balance of high protein, fat, minerals, and natural immune-boosting ingredients. Ensure your large breed puppy starts life on the right paw and fulfils their fullest potential with Addiction MEGA Chicken Large Breed Puppy Food.

Key Benefits:

• Strong Bones and Joints: Fortified with optimal Calcium and Phosphorous levels, ensuring robust skeletal development in large-breed puppies
• High Protein Puppy Food: Packed with essential Amino Acids to build and maintain healthy muscles.
• Enhanced Immunity with MEGA Tri-Booster Blend™: Infused with Prebiotics for Gut Health, Superfoods for energy, and Chelated Minerals for superior nutrient absorption.
• Ideal Kibble-Size for Large Breed Puppies: Approximately 12mm wide and 2-3mm thick, ideal for dental health and growing teeth.
• Healthy Brain: DHA and EPA from Fish Oil support cognitive development.
• Strong Heart: Taurine is added for heart health.
• Shiny Coats and Healthy Skin: Omega-3 from Flaxseed and Fish Oil promotes a glossy coat and healthy skin.

Nurture your large breed puppy’s potential with MEGA Chicken Large Breed Puppy Food and watch them thrive as they grow into their full, magnificent size. With targeted life stage-specific nutrition, your little giant is ready to start their big life! This formula is ideal for medium to large dog breed puppies such as Husky puppies, German Shepherd puppies, Great Dane puppies, Golden Retriever puppies, Labrador puppies, Boxer puppies, and Rottweiler puppies.

Special Bundles: High Protein Dry Dog Food Trial Packs

5 Pcs Wild Island Pacific Catch
5 Pcs Wild Island Forest Meat

Wondering about the good things a high-protein diet can do for your dog? Try our 60g trial pack! It's filled with top-notch proteins, not just a sample but an invite for your furry friend to enjoy the goodness of superior nutrition.

Wild Island Pacific Catch: Embark on a maritime journey with your loyal companion through the rich flavors of Wild Islands Pacific Catch Dry Dog Food. Inspired by the nutritional needs of wild dogs, this remarkable formula brings the essence of the Pacific waters straight to your dog's bowl. Let your dog indulge in a nourishing and delectable meal that pays tribute to their primal cravings while supporting their overall health.

Wild Island Forest Meat: Unleash the wild spirit within your loyal companion with our Wild Islands Forest Meat Recipe Dry Dog Food. Crafted to mirror the natural diet of wild dogs, this exceptional formula combines the best of nature's bounty to provide a nourishing and enticing meal that your furry friend will adore.

Special Bundle: Sensitive Care Dry Dog Food Trial Packs

5 Pcs Viva la Venison
5 Pcs Wild Kangaroo & Apple
5 Pcs Zen Vegetarian

Viva La Venison:  Purposefully crafted with free-range New Zealand Venison, a premium protein source that is both delicious and gentle on sensitive stomachs. This novel protein can be an excellent choice for dogs with sensitivities.

Wild Kangaroo Apples: Purposely formulated for dogs with skin and digestive sensitivities, Wild Kangaroo & Apples features wild Australian Kangaroo as a novel premium protein source. Bold and gamey in taste, Kangaroo meat is one of the most ideal choices for dogs with food allergies. It’s also made with Apples rich in fiber and antioxidants. This sensitive care formula is free from common allergens such as chicken or poultry, wheat, potatoes, corn, soy, and gluten.

Zen Vegetarian: Embrace a gentle and compassionate way of nourishing your canine companion with Zen Vegetarian Dry Dog Food. Developed in collaboration with a veterinarian and a clinical nutritionist, this meticulously crafted formula is designed to cater to dogs with skin and digestive sensitivities. Completely free from animal proteins, Zen Vegetarian provides a wholesome plant-based diet that promotes overall well-being and optimal nutrition.

Tickle your pal’s taste buds with Awesome Pawsome™ Baconmania! Loaded with real cheese, bacon flavor goodness, and a combination of all-natural antioxidants, your #1 pal will go crazy for it!