Product Description
Fuel your dog’s vitality with MEGA Lamb & Beef, a protein-rich recipe crafted in New Zealand with premium free-range lamb and beef. This complete and balanced formula combines wholesome fruits, vegetables, and amino acids to nourish dogs of all breeds. Enriched with glucosamine and chondroitin for joint support, taurine for heart and eye health, and antioxidants for immune defense, MEGA supports strength, mobility, and everyday wellness. Designed with a larger kibble size to encourage chewing, support dental health, and aid digestion, it’s the natural choice for dogs who thrive on hearty red meats. For Complete Lifestage Nutrition, pair it with MEGA Puppy and MEGA Senior to ensure your dog thrives at every stage of life.

Key Benefits

• Premium Proteins: New Zealand lamb & beef as first ingredients for strong muscles
• Joint Support: Glucosamine & chondroitin promote healthy mobility
• Heart & Eye Health: Taurine-enriched for cardiovascular and vision support
• Sensitive Digestion: Grain-free and free from Big 9 allergens for easier digestion
• Skin & Coat: Omega fatty acids from flaxseed support skin health and a glossy coat
• Immune Boost: Antioxidant-rich fruits and vegetables strengthen defenses
• Large Kibble: Designed to encourage chewing, slow feeding, and support dental health

• Complete Lifestage Nutrition: Best matched with MEGA Puppy and MEGA Senior for total nutrition across all life stages

Specially tailored for medium to large breeds — like Huskies, German Shepherds, Great Danes, Golden Retrievers, Labradors, Boxers, and Rottweilers — but loved by adult dogs of all sizes.

Product Description
Discover the exceptional taste of New Zealand with Viva La Venison—a premium dry dog food nutritionist-formulated with free-range venison from New Zealand's pristine pastures. As a limited ingredient diet with a single protein formulation, this recipe features venison as the first ingredient, making it perfect for dogs with food sensitivities while delivering a rich, savory flavor they'll love. Thoughtfully created for all life stages (excluding large breed puppies), this grain-free recipe combines novel protein with carefully selected ingredients to support your dog's overall health and vitality.

Key Benefits:

• Premium Novel Protein: Free-range New Zealand venison as the first ingredient—ideal for dogs with sensitivities to common proteins like chicken, beef, or lamb
• Limited Ingredient Diet: Single protein formulation, carefully crafted without grains, gluten, wheat, corn, soy, potato, chicken, or dairy for sensitive dogs
• Skin & Coat Health: Enhanced with coconut oil and omega-3 fatty acids from flaxseed to promote healthy skin and a lustrous coat
• Digestive Support: Natural fiber and prebiotics aid digestion and nutrient absorption
• Antioxidant-Rich: Includes superfoods like cranberries, blueberries, apples, and spinach to support immune health
• Complete Nutrition: Balanced for all life stages, rich in essential amino acids, B-vitamins, and minerals
• Natural Ingredients: No artificial colors, flavors, or preservatives
• Made in New Zealand: Produced under strict quality and safety standards

Product Description

Specially crafted for dogs of all life stages—including puppies, adults, and seniors—Wild Kangaroo & Apples is a limited ingredient diet designed for pets with skin and digestive sensitivities. Featuring wild Australian kangaroo as a novel, premium protein source, this bold and gamey recipe is ideal for dogs with food allergies. The formula includes apples, which are naturally rich in fiber and antioxidants, and uses coconut oil to support gentle digestion. Hypoallergenic and thoughtfully balanced, this recipe is free from common allergens such as chicken, poultry, wheat, potatoes, corn, soy, and gluten.

Key Benefits:

• Real Kangaroo Meat as #1 Ingredient: Lean, high-quality meat supports healthy weight management and muscle development.
• Healthy Lifestyle: Low in cholesterol and fat, with high levels of conjugated linoleic acid (CLA), antioxidants, and phytonutrients from fruits and vegetables.
• Wholesome Goodness: Apples add a natural sweetness and immune-boosting benefits for overall vitality.
• Eco-Friendly Commitment: Addiction leads the way in using sustainable, eco-friendly meats to support environmental responsibility.

Product Description
Addiction Salmon Bleu Dry Dog Food is a premium, protein-rich recipe crafted with New Zealand King Salmon as the #1 ingredient. Sourced from the world’s cleanest waters and rated “Best Choice” for sustainability by the Monterey Bay Aquarium’s Seafood Watch, this grain-free formula delivers exceptional nutrition and taste for dogs of all breeds and life stages. Enhanced with sun-kissed berries, herbs, and natural fish oils, Salmon Bleu supports your dog’s vitality, joint health, and digestion — while omega-rich salmon nourishes skin and promotes a glossy, radiant coat. Give your pet a complete, balanced meal that’s as wholesome as it is delicious.

Key Benefits:

• Superior Protein: New Zealand King Salmon delivers highly digestible, lean protein for muscle maintenance
• Skin & Coat Health: Naturally higher in Omega-3 & 6, New Zealand King Salmon supports healthy skin and a glossy, radiant coat
• Overall Health & Vitality: Abundant DHA & EPA promote brain development, heart health, and long-term wellness
• Joint Support: Natural fish oils and added glucosamine promote mobility and joint wellness
• Immune Boost: Antioxidants from berries and herbs strengthen immune defenses
• Digestive Health: Prebiotics and fiber sources aid healthy digestion and nutrient absorption
• Eco-Conscious Choice: Made with sustainably sourced salmon and free from artificial colors, flavors, and preservatives

This formula is complete and balanced, making it appropriate for dogs of all breeds and all life stages.

Product Description
Every dog deserves a meal crafted from nature’s finest ingredients. Addiction's Le Lamb features premium, free-range New Zealand lamb as the star ingredient, blended with wholesome fruits and vegetables for a complete, balanced, and savory meal. Enhanced with prebiotics, chelated minerals, and taurine, this grain-free recipe is gently air-dried to preserve nutrients and flavor, making it ideal for dogs with sensitivities and discerning palates.

Key Features:

• Premium Protein: New Zealand grass-fed lamb supports healthy muscle development
• Digestive Health: Flaxseed prebiotics and grain-free formula aid digestion and promote beneficial gut bacteria
• Skin & Coat: Balanced Omega-3 & 6 fatty acids nourish skin and promote a shiny coat
• Immune Support: Rich in natural antioxidants from cranberries, blueberries, and turmeric
• Heart & Eye Health: Supplemented with taurine for cardiovascular and vision support
• Natural & Safe: No GMOs, added growth hormones, artificial colors, flavors, or preservatives
• Nutrient Absorption: Chelated minerals enhance nutrient uptake for overall well-being 

This Complete & Balanced formula is suitable for dogs of all breeds and life stages except large breed puppies.

Product Description
Addiction Salmon Bleu Dry Puppy Food is a premium, grain-free formula crafted in New Zealand with New Zealand King Salmon as the #1 ingredient. Specially designed for growing puppies, this recipe delivers complete and balanced nutrition with a focus on high-quality, sustainable ingredients. Enhanced with sun-kissed berries, herbs, and essential nutrients, Salmon Bleu supports healthy development, digestion, and vitality—making it the ideal choice for your puppy’s first adventures.

Key Benefits:

• Strong Growth: High-quality protein and balanced calcium-phosphorus levels support muscle, bone, and teeth development.
• Omega-Rich Salmon: New Zealand King Salmon provides DHA and omega-3s for healthy brain, eye, skin, and coat development.
• Immune Support: Antioxidants and vitamins from berries and vegetables help strengthen your puppy’s immune system.
• Digestive Health: Prebiotics and fiber from natural sources promote gentle, healthy digestion.
• Sustainable Sourcing: Salmon rated “Best Choice” for safety and sustainability by Monterey Bay Aquarium’s Seafood Watch.
• No Nasties: Free from grains, fillers, artificial colors, flavors, and preservatives for pure, wholesome nutrition.

Ideal for puppies of all breeds and sizes. Formulated for the puppy lifestage.

Product Description
Fuel your dog’s adventures with Addiction MEGA Chicken Adult Dog Food. Made in New Zealand with premium chicken meal, wholegrain cereals, and superfoods, this complete and balanced formula delivers the energy, strength, and vitality dogs need from 1 to 7 years of age.

Developed by animal nutritionists, it provides targeted support to maintain lean muscle, protect joints, and promote overall well-being. With a larger kibble size designed to encourage chewing and support dental health, plus our unique MEGA Tri-Booster Blend™ of prebiotics, antioxidants, and chelated minerals, MEGA Chicken Adult keeps dogs at their peak every day. 

Key Benefits

• High Protein: Packed with essential amino acids to build and maintain lean muscle
• Strong Bones: Balanced Calcium and Phosphorous levels for skeletal strength
• Healthy Joints: Enriched with Glucosamine to support mobility
• Immune Boost: MEGA Tri-Booster Blend™ with Prebiotics, Superfoods, and Chelated Minerals for enhanced absorption and vitality
• Large Kibble Size: Approximately 21mm wide and 5–6mm thick, encourages chewing and supports dental health
• Strong Heart: Taurine and Omega-3 fatty acids promote cardiovascular function
• Shiny Coats & Healthy Skin: Omega-3 from Flaxseed and Fish Oil nourish skin and coat

Specially tailored for medium to large breeds—like adult Huskies, German Shepherds, Great Danes, Golden Retrievers, Labradors, Boxers, and Rottweilers—but loved by adult dogs of all sizes.

Product Description
Give your medium or large breed puppy the best start in life with Addiction MEGA Chicken Large Breed Puppy Food. Specially crafted in New Zealand with premium, ethically sourced chicken and whole food ingredients, this complete and balanced formula supports the unique growth needs of medium to giant breed puppies from 2 to 12 months old. Designed by animal nutritionists, it delivers high protein, optimal calcium and phosphorus, and a proprietary MEGA Tri-Booster Blend™ for immunity, digestion, and healthy development. With no artificial additives or fillers, Addiction MEGA Chicken Large Breed Puppy Food ensures your puppy thrives, grows strong, and reaches their full, magnificent potential.

Key Benefits:

• Premium Protein Power: Real New Zealand chicken and organ meats for strong, lean muscle growth
• Strong Bones & Joints: Balanced calcium and phosphorus for robust skeletal development
• Brain & Vision Boost: DHA and omega fatty acids from fish oil for cognitive and visual health
• Immune Defense: MEGA Tri-Booster Blend™ with prebiotics, superfoods, and chelated minerals
• Digestive Health: Wholesome grains and chicory inulin for gentle, healthy digestion
• Skin & Coat Shine: Omega-3 from flaxseed and fish oil for a glossy coat and healthy skin
• Ethical & Safe: Made in New Zealand with traceable, ethically sourced ingredients and no artificial colors, flavors, or preservatives

This formula is ideal for medium to large dog breed puppies such as Husky puppies, German Shepherd puppies, Great Dane puppies, Golden Retriever puppies, Labrador puppies, Boxer puppies, and Rottweiler puppies, but can also be enjoyed by puppies of all breeds.