Product Description
Embrace a gentle, plant-powered approach to canine nutrition with Zen Vegetarian Dry Dog Food. Expertly developed with a veterinarian and clinical nutritionist, this complete and balanced formula is ideal for dogs with skin or digestive sensitivities, or those requiring a meat-free diet. Crafted from premium, wholesome plant-based ingredients and enriched with essential nutrients, Zen Vegetarian supports your dog’s overall health, vitality, and well-being—naturally and sustainably.

Key Benefits:

• 100% Plant-Based: Wholesome vegetarian formula, free from animal proteins, ideal for dogs with meat allergies or sensitivities
• Sensitive Care: Hypoallergenic ingredients and gentle grains support digestive health and reduce food intolerances
• Skin & Coat Support: Enriched with coconut oil and omega-3 fatty acids from flaxseed for a healthy, glossy coat
• Complete Nutrition: Meets AAFCO standards for adult dogs, with added taurine for heart and eye health
• Digestive Wellness: Easily digestible recipe with oats, rice, and peas for optimal gut health
• Clean & Natural: Free from artificial colors, flavors, and preservatives; made with premium, non-GMO ingredients
• Eco-Friendly Choice: Sustainable plant-based protein source for a lower environmental impact

Product Description
Addiction Salmon Bleu Dry Dog Food is a premium, protein-rich recipe crafted with New Zealand King Salmon as the #1 ingredient. Sourced from the world’s cleanest waters and rated “Best Choice” for sustainability by the Monterey Bay Aquarium’s Seafood Watch, this grain-free formula delivers exceptional nutrition and taste for dogs of all breeds and life stages. Enhanced with sun-kissed berries, herbs, and natural fish oils, Salmon Bleu supports your dog’s vitality, joint health, and digestion — while omega-rich salmon nourishes skin and promotes a glossy, radiant coat. Give your pet a complete, balanced meal that’s as wholesome as it is delicious.

Key Benefits:

• Superior Protein: New Zealand King Salmon delivers highly digestible, lean protein for muscle maintenance
• Skin & Coat Health: Naturally higher in Omega-3 & 6, New Zealand King Salmon supports healthy skin and a glossy, radiant coat
• Overall Health & Vitality: Abundant DHA & EPA promote brain development, heart health, and long-term wellness
• Joint Support: Natural fish oils and added glucosamine promote mobility and joint wellness
• Immune Boost: Antioxidants from berries and herbs strengthen immune defenses
• Digestive Health: Prebiotics and fiber sources aid healthy digestion and nutrient absorption
• Eco-Conscious Choice: Made with sustainably sourced salmon and free from artificial colors, flavors, and preservatives

This formula is complete and balanced, making it appropriate for dogs of all breeds and all life stages.

Product Description
Fuel your dog’s vitality with MEGA Lamb & Beef, a protein-rich recipe crafted in New Zealand with premium free-range lamb and beef. This complete and balanced formula combines wholesome fruits, vegetables, and amino acids to nourish dogs of all breeds. Enriched with glucosamine and chondroitin for joint support, taurine for heart and eye health, and antioxidants for immune defense, MEGA supports strength, mobility, and everyday wellness. Designed with a larger kibble size to encourage chewing, support dental health, and aid digestion, it’s the natural choice for dogs who thrive on hearty red meats. For Complete Lifestage Nutrition, pair it with MEGA Puppy and MEGA Senior to ensure your dog thrives at every stage of life.

Key Benefits

• Premium Proteins: New Zealand lamb & beef as first ingredients for strong muscles
• Joint Support: Glucosamine & chondroitin promote healthy mobility
• Heart & Eye Health: Taurine-enriched for cardiovascular and vision support
• Sensitive Digestion: Grain-free and free from Big 9 allergens for easier digestion
• Skin & Coat: Omega fatty acids from flaxseed support skin health and a glossy coat
• Immune Boost: Antioxidant-rich fruits and vegetables strengthen defenses
• Large Kibble: Designed to encourage chewing, slow feeding, and support dental health

• Complete Lifestage Nutrition: Best matched with MEGA Puppy and MEGA Senior for total nutrition across all life stages

Specially tailored for medium to large breeds — like Huskies, German Shepherds, Great Danes, Golden Retrievers, Labradors, Boxers, and Rottweilers — but loved by adult dogs of all sizes.

Product Description
Discover the exceptional taste of New Zealand with Viva La Venison—a premium dry dog food nutritionist-formulated with free-range venison from New Zealand's pristine pastures. As a limited ingredient diet with a single protein formulation, this recipe features venison as the first ingredient, making it perfect for dogs with food sensitivities while delivering a rich, savory flavor they'll love. Thoughtfully created for all life stages (excluding large breed puppies), this grain-free recipe combines novel protein with carefully selected ingredients to support your dog's overall health and vitality.

Key Benefits:

• Premium Novel Protein: Free-range New Zealand venison as the first ingredient—ideal for dogs with sensitivities to common proteins like chicken, beef, or lamb
• Limited Ingredient Diet: Single protein formulation, carefully crafted without grains, gluten, wheat, corn, soy, potato, chicken, or dairy for sensitive dogs
• Skin & Coat Health: Enhanced with coconut oil and omega-3 fatty acids from flaxseed to promote healthy skin and a lustrous coat
• Digestive Support: Natural fiber and prebiotics aid digestion and nutrient absorption
• Antioxidant-Rich: Includes superfoods like cranberries, blueberries, apples, and spinach to support immune health
• Complete Nutrition: Balanced for all life stages, rich in essential amino acids, B-vitamins, and minerals
• Natural Ingredients: No artificial colors, flavors, or preservatives
• Made in New Zealand: Produced under strict quality and safety standards

Made from all-natural flavours and ingredients, Awesome Pawsome™ treats are inspired by the recipes we humans love. That's why they're so irristable. With 6 different Awesome flavours to choose from!

🥓 Tickle your pal’s taste buds with Awesome Pawsome™ Baconmania! Loaded with real cheese, bacon flavor goodness, and a combination of all-natural antioxidants, your #1 pal will go crazy for it!

🥩Only the coolest pets munch on the big beefy morsels of Awesome Pawsome™ Beefy Bites. Made with grass-fed, free-range beef from New Zealand, Beefy Bites is enriched with naturally-occurring antioxidants and aromatic herbs like green tea, rosemary, and spearmint.

🍗 Get your buddy jumping over Awesome Pawsome™ Chicken Dumpling, made with cage-free New Zealand chicken. With natural antioxidants and a mix of tasty herbs, Chicken Dumpling is the yummy treat that awesome dogs snack on.

🥜 Your pal can now enjoy the biggest twist on an all-time classic! Awesome Pawsome™ Peanut Butter & Cranberry is made with real peanut butter and cranberries, mixed with aromatic botanical extracts of green tea, rosemary, and spearmint for a more appetizing pet treat.

🍣 Pamper your dogs with a king’s treat! Awesome Pawsome™ Salmon Supreme is bursting with robust flavors of real New Zealand king salmon along with naturally-occurring antioxidants and Omega-3 fatty acids.

🥧 Awesome Pawsome™ Super Pumpkin is the premium vegan treat for discerning pets. Made with real pumpkin and rich in antioxidants, it is the ideal snack for pets with meat protein allergies.

Product Description

Specially crafted for dogs of all life stages—including puppies, adults, and seniors—Wild Kangaroo & Apples is a limited ingredient diet designed for pets with skin and digestive sensitivities. Featuring wild Australian kangaroo as a novel, premium protein source, this bold and gamey recipe is ideal for dogs with food allergies. The formula includes apples, which are naturally rich in fiber and antioxidants, and uses coconut oil to support gentle digestion. Hypoallergenic and thoughtfully balanced, this recipe is free from common allergens such as chicken, poultry, wheat, potatoes, corn, soy, and gluten.

Key Benefits:

• Real Kangaroo Meat as #1 Ingredient: Lean, high-quality meat supports healthy weight management and muscle development.
• Healthy Lifestyle: Low in cholesterol and fat, with high levels of conjugated linoleic acid (CLA), antioxidants, and phytonutrients from fruits and vegetables.
• Wholesome Goodness: Apples add a natural sweetness and immune-boosting benefits for overall vitality.
• Eco-Friendly Commitment: Addiction leads the way in using sustainable, eco-friendly meats to support environmental responsibility.

Product Description
Every dog deserves a meal crafted from nature’s finest ingredients. Addiction's Le Lamb features premium, free-range New Zealand lamb as the star ingredient, blended with wholesome fruits and vegetables for a complete, balanced, and savory meal. Enhanced with prebiotics, chelated minerals, and taurine, this grain-free recipe is gently air-dried to preserve nutrients and flavor, making it ideal for dogs with sensitivities and discerning palates.

Key Features:

• Premium Protein: New Zealand grass-fed lamb supports healthy muscle development
• Digestive Health: Flaxseed prebiotics and grain-free formula aid digestion and promote beneficial gut bacteria
• Skin & Coat: Balanced Omega-3 & 6 fatty acids nourish skin and promote a shiny coat
• Immune Support: Rich in natural antioxidants from cranberries, blueberries, and turmeric
• Heart & Eye Health: Supplemented with taurine for cardiovascular and vision support
• Natural & Safe: No GMOs, added growth hormones, artificial colors, flavors, or preservatives
• Nutrient Absorption: Chelated minerals enhance nutrient uptake for overall well-being 

This Complete & Balanced formula is suitable for dogs of all breeds and life stages except large breed puppies.

Product Description
Give your medium or large breed puppy the best start in life with Addiction MEGA Chicken Large Breed Puppy Food. Specially crafted in New Zealand with premium, ethically sourced chicken and whole food ingredients, this complete and balanced formula supports the unique growth needs of medium to giant breed puppies from 2 to 12 months old. Designed by animal nutritionists, it delivers high protein, optimal calcium and phosphorus, and a proprietary MEGA Tri-Booster Blend™ for immunity, digestion, and healthy development. With no artificial additives or fillers, Addiction MEGA Chicken Large Breed Puppy Food ensures your puppy thrives, grows strong, and reaches their full, magnificent potential.

Key Benefits:

• Premium Protein Power: Real New Zealand chicken and organ meats for strong, lean muscle growth
• Strong Bones & Joints: Balanced calcium and phosphorus for robust skeletal development
• Brain & Vision Boost: DHA and omega fatty acids from fish oil for cognitive and visual health
• Immune Defense: MEGA Tri-Booster Blend™ with prebiotics, superfoods, and chelated minerals
• Digestive Health: Wholesome grains and chicory inulin for gentle, healthy digestion
• Skin & Coat Shine: Omega-3 from flaxseed and fish oil for a glossy coat and healthy skin
• Ethical & Safe: Made in New Zealand with traceable, ethically sourced ingredients and no artificial colors, flavors, or preservatives

This formula is ideal for medium to large dog breed puppies such as Husky puppies, German Shepherd puppies, Great Dane puppies, Golden Retriever puppies, Labrador puppies, Boxer puppies, and Rottweiler puppies, but can also be enjoyed by puppies of all breeds. 

Product Description
Addiction Salmon Bleu Dry Puppy Food is a premium, grain-free formula crafted in New Zealand with New Zealand King Salmon as the #1 ingredient. Specially designed for growing puppies, this recipe delivers complete and balanced nutrition with a focus on high-quality, sustainable ingredients. Enhanced with sun-kissed berries, herbs, and essential nutrients, Salmon Bleu supports healthy development, digestion, and vitality—making it the ideal choice for your puppy’s first adventures.

Key Benefits:

• Strong Growth: High-quality protein and balanced calcium-phosphorus levels support muscle, bone, and teeth development.
• Omega-Rich Salmon: New Zealand King Salmon provides DHA and omega-3s for healthy brain, eye, skin, and coat development.
• Immune Support: Antioxidants and vitamins from berries and vegetables help strengthen your puppy’s immune system.
• Digestive Health: Prebiotics and fiber from natural sources promote gentle, healthy digestion.
• Sustainable Sourcing: Salmon rated “Best Choice” for safety and sustainability by Monterey Bay Aquarium’s Seafood Watch.
• No Nasties: Free from grains, fillers, artificial colors, flavors, and preservatives for pure, wholesome nutrition.

Ideal for puppies of all breeds and sizes. Formulated for the puppy lifestage.

Product Description

Product Description

Give your dog the comfort of a homestyle meal with MEGA Chunks in Gravy – Hearty Chicken Stew. Crafted in New Zealand, this protein-rich recipe features tender chunks of real chicken as the #1 ingredient, cooked in a savoury gravy with wholesome carrots and peas. Each mega-sized 700g can delivers hearty goodness, complete nutrition, and irresistible taste — perfect for adult and senior dogs. For puppies, serve as a tasty topper to bring variety and extra nutrition to their diet.

Key Benefits:

Product Description
Give your small dog the best with Le Lamb, a premium, grain-free recipe made with New Zealand grass-fed lamb as the #1 ingredient. Specially crafted for small breeds, Le Lamb features bite-sized kibble for easy chewing and digestion, and is enriched with superfoods like flaxseed, cranberries, blueberries, and turmeric to support holistic health. With no artificial colors, flavors, or preservatives, and a simple, limited ingredient list, Le Lamb is ideal for dogs with sensitivities or allergies. Made in New Zealand under strict food safety standards, this formula delivers balanced nutrition for puppies, adults, and seniors of all small breeds.

Key Benefits:

• Small Kibble Size: Perfect for small breed dogs, promoting easier chewing and digestion
• Premium Protein: New Zealand grass-fed lamb is free from artificial growth hormones and steroids for overall health
• Grain-Free Formula: Ideal for dogs with grain sensitivities or allergies
• Skin & Coat Health: Balanced omega-3 and omega-6 from flaxseed and fish oil for a shiny coat
• Immune Support: Superfoods like cranberries, blueberries, and turmeric for antioxidant and immune support benefits 

Suitable for small dogs of all breeds and life stages. Includes Jack Russel Terrier, Miniature Pinscher, Papillon, Poodle, Mini Poodle, Toy Poodle, Maltipoo, Cavapoo, Shih Tzus, Pomeranian, Maltese, Yorkshire Terrier, Chihuahua, Mini Schnauzer, Bichon Frise, Dachshund, Beagle and more.